GambitCo Welcomes Primary People Group as First Official Channel Partner
By Ryan Burgio
At GambitCo, we believe the future of AI isn’t about replacing humans. It’s about scaling quality support that empowers people and transforms industries. That’s why we’re proud to announce our first official channel partner: Primary People Group (PPG).
PPG brings deep operational expertise and a shared belief in people-centered technology. Through this partnership, they’ll take the lead on delivering custom AI solutions using the GambitCo platform, starting with deployments in logistics and transportation.
“We’re thrilled to welcome PPG as a channel partner. They’ve been bold early believers in what we’re building and now they’ll be leading the charge into new markets.”
— Pat Belliveau, Co-Founder, GambitCo
“GambitCo’s platform unlocks a new way for us to serve our clients. From discovery to deployment, their tools are built to accelerate outcomes. This partnership will help us scale faster and deliver more value than ever.”
— Jacinta Grootjen, Managing Partner, Primary People Group
This announcement also marks the launch of our first shared project with Logistics Alliance, an innovative firm shaping the future of supply chain operations.
“Our first collaboration with GambitCo is already pushing boundaries. We’re seeing how conversational AI can support our operations, empower our teams, and unlock new efficiencies.”
— Tara Mowat, President & CEO, Logistics Alliance
Join the GambitCo Partner Program
We’re just getting started. The GambitCo Partner Program is now open to select organizations looking to build and scale Conversational AI solutions. Whether you’re in healthcare, finance, logistics, or social impact—our platform gives you the tools, templates, and technical muscle to move fast and own the client relationship.
👉 Apply to Join the Partner Program
About Primary People Group
Primary People Group is a people-first consultancy that helps leaders and organizations navigate change, culture, and growth. Their approach blends strategic insight with tailored solutions to unlock performance at every level.
About GambitCo
GambitCo is a next-gen Conversational AI company on a mission to deliver Lifelike Support at Any Scale. Our platform powers emotionally intelligent, multimodal experiences that help organizations serve more people without losing the human touch.
GambitCo is a next-gen Conversational AI company on a mission to deliver Lifelike Support at Any Scale. GambitCo helps organizations build AI their customers actually want to talk to. Our platform powers emotionally intelligent, multimodal personalities that deliver lifelike support across healthcare, legal, entertainment, and beyond.
It all started with AskEllyn, the world’s first AI-powered breast cancer companion now used in 100+ countries.