Geotab Assistant: A Smarter Way to Explore Sponsorship Opportunities
By Alex Bukowski
Client: Geotab
Industry: Events & Sponsorships
Product: AI Sponsorship Assistance for Geotab Connect 2025
Overview
Geotab Connect is a major annual event that brings together partners, customers, and industry leaders. For the 2025 event, Geotab wanted a simpler and more engaging way for potential sponsors to understand and select sponsorship opportunities. The previous process required users to navigate multiple documents, compare options manually, and calculate pricing on their own. This created confusion and slowed down decision making.
Gambit partnered with Geotab to build the Geotab Assistant, an AI tool that helps sponsors explore opportunities and receive personalized sponsorship packages through a clear and guided experience.
The Challenge
The original sponsorship sales process was manual and time consuming. Potential sponsors had to piece together information from several sources and make sense of pricing and benefits without support. This created friction for both sponsors and Geotab’s partnerships team.
Geotab needed a way to present information more clearly, reduce the amount of manual work required, and help sponsors quickly understand what options would best meet their goals and budget.
The Solution
Gambit created the Geotab Assistant, an AI powered conversational tool that serves as a sponsorship guide for Geotab Connect.
What the assistant does
- – Holds a simple conversation with sponsors
- – Asks about goals, budget, and preferences
- – Understands all sponsorship tiers, pricing, and benefits
- – Recommends a custom sponsorship package
- – Displays images, layouts, and event details to support understanding
- – Lives directly on the Geotab Connect website for easy access
The goal was to create a personalized and intuitive experience that helps sponsors make informed decisions faster.
Implementation
Gambit worked closely with Geotab’s events and partnerships teams to ensure the assistant reflected accurate sponsorship information and aligned with how sponsors browse and evaluate opportunities. The project included model training, conversation design, budget logic, and testing with internal teams before launch.
Results and Impact
The Geotab Assistant delivered strong outcomes for the 2025 event.
- – All sponsorship opportunities for Geotab Connect 2025 were sold out
- – Sponsors reported a clearer and more efficient process
- – The partnerships team saved time and handled fewer repetitive inquiries
- – More sponsors arrived with specific questions and higher intent
One attendee shared feedback that captured the impact on the event experience:
“I could not believe how much bigger the sponsorship area was and how full it was.”
Beyond the immediate results, the assistant introduced a new standard for how AI can support partner engagement. The solution created a repeatable model for future events and demonstrated how conversational tools can simplify complex decisions.
Future Opportunities
The Geotab Assistant transformed a manual and fragmented sponsorship process into a clear and guided experience that helped sponsors make confident decisions. The tool delivered strong results for Geotab Connect 2025 and showed how AI can simplify complex choices in a practical and user friendly way.
With this foundation in place, there are opportunities to expand the assistant to future events, integrate it with CRM systems for automated follow up, update sponsorship availability in real time, and use analytics to better understand sponsor interests. These next steps can continue to strengthen the sponsorship journey and support Geotab’s long term event strategy.